Press Release 2012

New SEIKO Criteria Men Watches
Revolutionary Solar Power movement for active, tough and high-flying individuals

12 June 2012

Trendy men with character and individuality are all zealous for work efficiency and quality of life. This work-life balance can now be easily achieved—with SEIKO Criteria new series watches for men. The new eco-friendly series is equipped with precision solar-power movement, making the watches even more energy-saving and the recharging function ever speedy. The trendy and sporty designs of the new series allow the wearer to have full grips of time, as well as their wisdom, toughness and charm. 

The new series of SEIKO Criteria men watches integrates innovative “green” elements. The V175 eco-friendly solar-power movement requires no battery and is designed for ultimate environmental protection. The fast and accurate 1/5-second chronograph can measure up to 60 minutes. With an original design concept developed from the highly-competitive and speedy motoring race sport, the dial, hands, indexes, the bezel and the case contours are sleek in a combination of colourful highlights, which were inspired by the adrenaline-driving nature of the motoring race in a passionate and concise way solely for active aficionados.

Watches in the new SEIKO Criteria men series are all superbly water-resistant, suitable for almost all kinds of sports including aquatic activities (submersion of the watch into the water up to 100 meters in depth). The luminous hands and indexes resemble the looks of a race car dashboard as if the wearer is piercing through the dark night with manly boldness. Then there is the sapphire crystal glass of superb transparency and scratch-proof quality. The watch cases and bracelets in fine stainless steel are extremely durable.  Coupled with a three-fold clasp with push button release and a screw case back, the masculinity is so spirited yet charming. 

The new series of SEIKO Criteria watches for men is available in a unique and eye-catching color combination of dials, bezels, hands and indexes. The colour schemes are always embodiments of the wearer’s versatility and agility.

The brand new series of SEIKO Criteria ladies watches is decorated with floral, leaf or dew designs. .