Press Release 2012

SEIKO Criteria ladies’watches for autumn-winter
Glittering blink blink for feminine charm

9 January 2011
Asian showbiz superstar Sammi Cheng Sau-man has long been wearing SEIKO ladies’ watches because the great variety and versatility of the Criteria lines always provide perfect match to embellish her unique style, individuality and charisma — be it for mix-and-match or for special make-up effects. This season, Sammi finds the brand new SEIKO Criteria autumn-winter line particularly adorable.

The new Criteria autumn-winter line for ladies comes in two options of different kinds of movements: chronograph and retrograde day indicator, with total 12 designs. Each design creates a perfectly color matched dial featured with sparkling Swarovski crystal indexes. This new series promises to catch your eyes with the individuality of the wearer in each of the unique, crystal-studded dial.

The crystal-clear sapphire glass is so hard that makes scratches a thing of the past. The triple-fold clasp bracelet and the screw-in case back add ruggedness and stamina to modern feminine charm.

As always, functionality and individuality, hand-in-hand, bring out both inner and outer beauty of all SEIKO Criteria new models. The luminous hands make time-telling even clearer under very dim conditions. The up to 12 hours chronograph function makes prolonged time-keeping possible. Then the 100-meter water resistance allows even ladies to conduct absolutely carefree all sorts of daily chores and activities, including sporting or bathing. The movement of retrograde day indicator provides water resistance up to a depth of 50 meters, which poses no problem to an active lifestyle.

No wonder Sammi Cheng would be happy to recommend the blink blink series of SEIKO Criteria watches to all ladies especially for the perfect mix-and-match season of autumn-winter.

SEIKO’s customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a red registered label with Singapore’s area code 521S1, a computer outputted model number and the name of the retailer printed at the center bottom. For product details, please contact SEIKO’s distributor, Thong Sia Co (S) Pte Ltd at 6737 6122.


Glittering with Swarovski crystal-studded blink blink dials, the new SEIKO Criteria Ladies series is unique and charismatic.