Press Release

SEIKO Launches Criteria Fall-Winter Men’s Series Sprucing up men’s style and spirit

14 November 2013

Singapore, November 14, 2013: - SEIKO announces launching a new Criteria Chronograph series for Fall-Winter 2013 and proudly presents top Asian pop star Leehom Wang as spokesman. He is well-suited to demonstrate in full the LOHAS lifestyle and metropolitan spirit of men, whose “Lifestyle of Health and Sustainability” would well be enhanced by the styling and accuracy of the new Criteria men’s watch series.

The new SEIKO Criteria Fall-Winter chronograph series comes in six versions, with dials in dark brown, deep purple, deep blue or black. They are all equipped with a black functional diving bezel and stainless steel bracelet for maximum style and ruggedness. In addition, two versions for daily mix-and-match are also available, one in a white dial with stainless steel case and bracelet and another in full black ion-plated. Meanwhile, all dials in the series boast an innovative design, which includes a date display window at 3rd hour index and an arch with sub-dial assembly at 9th hour index. The “wing-span” symmetry “radiates” from the center and gives the overall appearance of the dial perspectives and resolute masculinity.

Then there are the standard stopwatch functions of the Criteria series; the 1/20 second chronograph sub-dial at 12th hour index, the minute indicator for up to 12 hours chronograph at the 6th hour index. All these accurate chronograph functions and the stylish “wing-span” that incorporates the date window to the left and the sub-dial to the right promise to embellish the watch and the wearer’s meticulousness, stringency and charisma.  

The new SEIKO Criteria chronograph series for Fall-Winter fully embodies the Criteria series’ pursuit for perfect time-keeping and aesthetics excellence.

Yet, all versions in the new series are complete with water-resistance up to 100 meters, allowing the active men to take part in any type of daily activities with peace of mind. The Luminous hands and indices glow in the dark, further making time-keeping a convenience under all ambient conditions. The glass is made of highly transparent and scratch-resistant sapphire crystal. To ensure maximum reliability and durability, all models in the series come with a stainless steel, highly water-proof screw-in case back and a triple-clasp bracelet. 

In fact, the new SEIKO Criteria chronograph series has already become Leehom Wang’s favorite timepieces for Fall-Winter this year. For the smart and tasteful men who can always make the best decisions at the right time, new SEIKO Criteria chronographs are absolutely the best for formal and casual occasions.

Every SEIKO customer is entitled to a comprehensive after-sales service. Please be reminded to pay special attention to verify the Certificate of Guarantee at purchase - there is a red label with Singapore area code “521S1” on the front of the card while the model number of the watch and the name of the retailer are printed on the back of the card.  For product details, please contact SEIKO’s distributor, Thong Sia Co (S) Pte Ltd at 6737 6122 or visit www.thongsia.com.sg.

Sprucing up men’s style and spirit: the new SEIKO Criteria chronograph series for fall-winter. 






Confident, professional and metropolitan Leehom Wang dressed up for new SEIKO Criteria advertisements