Press Release

SEIKO launches new Criteria ladies’ watches

9 July 2013

SEIKO launches new Criteria ladies' watches
for a refreshing summer

Singapore, July 09, 2013: SEIKO proudly announces the third-year appointment of top Asian showbiz artiste Sammi Cheng Sau-man as brand spokeswoman for Criteria ladies' watches. This season, she is committed to embodying the refreshing summer spirit of the brand new series of SEIKO Criteria watches for ladies with her unique and avant-garde charisma and personality. She will be unveiling to modern females the trend in the making.

Designs of the new SEIKO Criteria ladies' watches series take inspirations from the colorful oceans. Bright colors and wavy contours on the dials associate impressions with the crystal-clear and breezy flows of seawater. Sea stars and pearlescent readings glitter under the summer sun.     

The new series of SEIKO Criteria ladies' watches is available in chronograph and retrograde displays. The sapphire crystal glass is tough and scratch-proof. The triple-fold clasp of the bracelet exemplifies the unyielding stamina of modern women. The chronograph movement can measure lapse time in 1/20 second increment up to 12 hours for the time-sensitive kind. The series is water-proof up to 100 metres, making them perfect for carefree daily activities and even water sports. The retrograde series is water-proof up to 50 metres as elegant alternatives for ladies.

SEIKO Criteria watches for ladies are available in stainless steel cases and bracelets. Fancier versions come with either a golden crown or tough metallic black steel case and bracelet-all for the expression of individuality.

Every SEIKO customer is entitled to a comprehensive after-sales service. Please be reminded to pay special attention to verify the Certificate of Guarantee at purchase - there is a red label with Singapore area code "521S1" on the front of the card while the model number of the watch and the name of the retailer are printed on the back of the card.  For product details, please contact SEIKO's distributor, Thong Sia Co (S) Pte Ltd at 6737 6122 or visit www.thongsia.com.sg.


 

Photo: Designs of the new SEIKO Criteria ladies' watches series take inspirations from the colorful oceans. Suggested retail price: SGD$380 (left) / SGD$430 (upper middle) / SGD$394 (lower middle).