Press Release
Press Release 2009
SEIKO
has officially announced that the launch of the 7th generation Criteria ladies’
watches will be in August this year. Manifesting the charm of the stylish individual
with stainless steel and a pearly, dazzling impression, the new generation is
representative of Criteria’s confident designs.
The brand new
Criteria 7th generation ladies’ watches are themed with fresh and bright
design elements. Inspired by sparkling nail designs in vogue, the fair, white
dial in a round shape is embellished with shimmering powder to give a catchy,
glittering effect. The sub-dial is even more thoughtfully built. Captivating colors
set linear and graphical patterns in motion, creating a sense of playfulness while
staying in the hippest style. It is a series that no one can resist.
The new generation of Criteria ladies’ watches comes in two series – Chronograph and Retrograde – featuring 100-meter and 50-meter water resistance respectively. Both adopt hardlex glass for complete protection. Highly functional, these series in summer and fall colors are the perfect choice to reveal time as well as your charm for all occasions.
Criteria Chronograph watches are equipped with comprehensive capabilities. Accompanying the numerals and dial harmoniously integrated in natural hues is the traditional date window located at the 3 o’clock position. Two round timer sub-dials set at the 6 o’clock and 12 o’clock positions time by hour, minute, and second, while the third sub-dial situated at the 9 o’clock position indicates the second. Its exceptional timing function allows for measurements that are as precise as 1/20 second and continuous operation for as long as 12 hours, making it the one and only choice for ladies who are after functionality.
The brand new Criteria Chronograph ladies' series boasts a refreshing white dial matched with a stainless steel bracelet and a three-fold clasp with push button release. Captivating Roman numerals and calibration in a diamond shape are placed against a lilac-toned dial, telling time effortlessly while being a candy to the eye. Arc-shaped lines embroider the periphery of the sub-dials at the 6 o’clock and 9 o’clock positions, introducing exciting visual elements while adding a dynamic touch to the overall design.
The Criteria Retrograde series is just as impressive. It features a crescent sub-dial that spans across the 10 o’clock and 11 o’clock positions to display the day of the week, with vibrant characters that breathe life into the lady wearers everyday. The two other round sub-dials include a 24-hour display at the 6 o’clock position and a date indicator at the 3 o’clock position. The series comes in many color combinations. Among them the most eye-catching one features a white dial elegantly matched with calibration and the second hand in champagne gold. Pinkish embellishments are added in the sub-dial to give a sense of vividness. Another combination carries silvery calibration and white sub-dial hands set against a black backdrop, uncomplicatedly creating a sparkling sensation that resembles stars in a clear night sky.
SEIKO’s customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a red registered label with Singapore’s area code 521S1, a computer outputted model number and the name of the retailer printed at the center bottom. For product details, please contact SEIKO’s distributor, Thong Sia Co (S) Pte Ltd at 6737 6122.
Caption (Centre Above): The brand new Criteria Chronograph
ladies' series boasts a refreshing white dial matched with a stainless steel bracelet
and a three-fold clasp with push button release. Captivating Roman numerals and
calibration in a diamond shape are placed against a lilac-toned dial, telling
time effortlessly while being a candy to the eye. Retail Price: SGD497
Caption
(Left & Right Above): Criteria Retrograde comes in many color combinations.
One of them features a white dial elegantly matched with calibration and the second
hand in champagne gold. Pinkish embellishments are added in the sub-dial to give
a sense of vividness. Another combination carries silvery calibration and white
sub-dial hands set against a black backdrop, uncomplicatedly creating a sparkling
sensation that resembles stars in a clear night sky. Retail
Price: SGD479