Press Release
Press Release 2009
SEIKO has gathered even greater momentum ever since Asia's highly celebrated star Miriam Yeung was appointed as the endorser for the brand in 2006. With the commission officially renewed this year, Miriam has manifested her esteemed image as a professional singer in a brand new advertisement shoot endorsing SEIKO's Criteria women's watches recently.
Shot by Hong Kong's renowned photographer Mr. Sam Wong, who has worked with Miriam on various branded and personal projects earlier, the new advertising shoot is a masterpiece jointly created by the experienced pair. A few different face styles done by celebrated makeup artist Zing, together with an elegant and classy outfit in red-violet highlighted the sophistication of Miriam and SEIKO's Criteria to perfection, yet in their true, natural tone.
With an uninterrupted warm smile, Miriam showcased her celebrity charm through posing elegantly under the magnesium lights. Her pop songs were what accompanied the shoot, which served as a successful attempt to further bring out her confidence and lead her to pose naturally to the beat. In addition, Miriam participated actively in collaborating with the crew, contributing her professionalism to every detail in order to ensure that the female grace and poise were captured flawlessly. Her quest for excellence mirrored the visionary ideals of SEIKO.
Miriam Yeung's professionalism and prolonged relationship with SEIKO has granted her the face for the brand's sophisticated image in the Asia Pacific region. To be launched in major Southeast Asian markets including Hong Kong, Singapore, Malaysia, Thailand and Indonesia around mid-July 2009, the new advertisements will unveil the genuine colors of Criteria 7th Generation women's watches in Miriam's grace.
Miriam Yeung’s professionalism and prolonged relationship
with SEIKO has granted her the face for the brand’s sophisticated image
in the Asia Pacific region.
Miriam participated actively in collaborating with the crew, contributing her
professionalism to every detail in order to ensure that the female grace and poise
were captured flawlessly.
Miriam has manifested her esteemed image as a professional singer in a brand new
advertisement Miriam showcased her celebrity charm through posing elegantly under
the magnesium lights.
A few different face styles done by celebrated makeup artist
Zing, together with an elegant and classy outfit in red-violet highlighted the
sophistication of Miriam and SEIKO's Criteria to perfection, yet in their true,
natural tone.